Equine veterinary practice management built for ambulatory practitioners with full offline capability
About ThoroVet
ThoroVet is practice management software built exclusively for equine veterinary practitioners. Designed for ambulatory work — farm calls, barn visits, and on-site treatments where cellular coverage is unreliable — it provides full offline functionality on iPad. Medical records, invoicing, inventory dispensing, and treatment documentation continue without interruption in a barn with no signal. Data syncs automatically when connectivity returns. The platform covers the complete practice cycle: patient medical records with searchable treatment history, drug and supply inventory with automatic dispensing deductions, invoicing with per-visit or monthly billing, appointment scheduling, and client communication logs. Equine-specific features include vaccination and Coggins tracking, pre-purchase exam management, lameness grading, and reproductive cycle monitoring. For [equine veterinary](/industries/equine-veterinary) practices, ThoroVet solves the field documentation problem — your vet records treatments, dispenses medications, and generates invoices from a barn aisle at 6 AM. What ThoroVet does not solve is the operational infrastructure around the clinical work. The phone rings at 3 AM — a horse is colicking. Who answers? Who triages severity and coordinates with the on-call vet? During business hours, who follows up on overdue vaccinations, reminds clients about Coggins renewals, reactivates owners who have not visited in 14 months, and handles 15 daily calls while the vet is wrist-deep in a lameness exam? An [IRONBACK specialist](/audit) runs the practice around the clinical work.
ThoroVet provides medical records, inventory management with dispensing tracking, invoicing, scheduling, and client communication for equine practices. iPad-optimized with full offline functionality. Equine-specific: vaccination records, Coggins tracking, pre-purchase exams, and lameness grading.
How an IRONBACK Specialist Works With ThoroVet
Call Handling
AI voice agents handle the call your practice cannot miss: the 3 AM colic emergency. The agent identifies the client and horse from ThoroVet's database and runs a structured triage — onset time, pain level, gut sounds, vital signs, current medications. True emergencies route to the on-call vet with complete medical history, drug sensitivities, and farm address. The owner receives interim instructions — walk the horse, remove food, monitor vitals. Non-emergency after-hours calls queue for morning. During business hours, the agent handles overflow when your practice manager is on another line.
Follow-Up & Retention
The specialist builds systematic retention from ThoroVet's patient records. Vaccination reminders send 30 days before due dates with the specific vaccines per horse. Coggins renewals generate 60 days before expiration — critical for clients showing or transporting across state lines. Clients absent for 12+ months receive reactivation referencing their horse's last visit and outstanding recommendations. Every contact is patient-specific, not a bulk blast.
Scheduling & Dispatch
ThoroVet appointments convert into geographically optimized daily routes. Ambulatory practice means driving — 45 minutes between farms is common. The specialist clusters visits by region, sequences to minimize backtracking, and builds buffer time for mid-route emergencies. A 3-vet practice covering a 60-mile radius saves an estimated 45–60 minutes of daily drive time — 195–260 hours/year of reclaimed clinical time.
Reporting & Intelligence
Practice briefings pull from ThoroVet data: revenue per vet, average invoice by service type, client attrition rate, vaccination compliance across the patient base, pharmaceutical inventory turns, and accounts receivable aging. Monthly briefings surface patterns — like 18% of the active client base not scheduling in 12+ months, or lameness workups averaging $380 more than routine wellness visits.
Documentation & Compliance
The specialist monitors ThoroVet records for compliance items. Coggins tests approaching 12-month expiration trigger client reminders — horses cannot travel or show without a current negative. Vaccination protocols align with AAEP guidelines and state requirements. Health certificates for interstate transport compile from ThoroVet records with the vet reviewing a pre-assembled package. Drug dispensing logs reconcile against DEA schedule requirements.
What ThoroVet Doesn't Solve
ThoroVet is good at what it does. Here is what it does not do — and what that costs you.
The 3 AM colic call goes to the on-call vet's cell. The phone rings 3 times — no answer. The panicking owner calls another practice. You lose a $2,500 emergency referral because nobody picked up the first call.
AI voice agents handle after-hours emergency triage. Every call gets a live answer with the horse's ThoroVet history pulled immediately. The owner receives verbal instructions while the vet is contacted. At an average emergency case value of $1,200–$4,500, capturing 2 additional calls/month generates $28,800–$108,000/year.
Vaccination and Coggins reminders are inconsistent. ThoroVet tracks due dates, but your practice manager — who also handles scheduling, billing, and supply ordering — sends reminders when time permits. Revenue leaks because the reminder did not send.
The specialist automates the full pipeline: 30-day advance reminder, 14-day follow-up, same-week final notice. A practice with 800 patients averaging 2.5 vaccine/Coggins events/year at $185 generates $370,000 in wellness revenue. Improving compliance from 72% to 88% [Industry estimate] recovers $59,200/year.
Client reactivation does not happen. ThoroVet shows who has not visited in 12+ months. Nobody contacts them. Clients drift without a single proactive touchpoint.
Quarterly reactivation runs from ThoroVet data — personalized outreach referencing the horse's name, last visit, and outstanding recommendations. A practice with 500 active clients where 15% are lapsed (75 clients at $1,400 average annual value) has $105,000 in dormant revenue. Reactivating 20% recovers $21,000/year [Industry estimate].
The practice manager is the single point of failure. Scheduling, billing, calls, supply ordering, client communication — all route through one person. When they are overwhelmed or out, throughput stops.
The specialist distributes the administrative load. Scheduling and routing run from ThoroVet data. Reminders fire automatically. After-hours calls route through AI agents. Inventory reorders trigger from dispensing data. At a burdened office manager rate of $30/hour, the specialist handles an estimated 20–25 hours/week of that workload.
Real-World Example
A 3-vet ambulatory equine practice managing 650 patients across 220 farms within a 50-mile radius. Uses ThoroVet for records and invoicing. One practice manager handles all admin. After-hours calls route to a rotating on-call vet's cell.
After-hours emergencies average 6/week. An estimated 30% go unanswered on first attempt — $187,200/year in leaked emergency revenue at $1,800 average case value [Industry estimate]. Vaccination/Coggins compliance: 68% — the gap represents $96,200/year in uncaptured wellness revenue. Client reactivation is ad hoc — 14% of clients lapsed. Practice manager works 52 hours/week as the single operational bottleneck.
The IRONBACK specialist deploys after-hours voice agents with equine triage and ThoroVet access. Vaccination and Coggins reminders automate. Route optimization clusters daily farm calls. Quarterly reactivation targets lapsed accounts with patient-specific outreach.
Frequently Asked Questions
No. ThoroVet is your clinical platform — records, dispensing, invoicing, patient history. The IRONBACK specialist is the operations layer that makes sure every call gets answered, every reminder sends on time, every lapsed client receives outreach, and every daily route is optimized.
Solo practitioners face the most acute bottleneck — you are the vet, the emergency responder, and the biller. The specialist handles the operational infrastructure a solo practice cannot staff for. The alternative is a part-time office manager at $30/hour ($31,200/year at 20 hours/week) who works business hours only and cannot answer colic calls at 3 AM.
The agent follows a vet-approved triage protocol. It collects structured clinical data — onset, symptoms, vitals, medications — and routes to the on-call vet with the horse's full ThoroVet history. It provides standard owner instructions your practice defines during setup. It does not provide medical advice. Clinical judgment stays with the veterinarian.
The specialist works from the synced data — records, schedules, dispensing logs uploaded to the cloud. Offline field data syncs when the vet regains connectivity. Operational workflows — reminders, routing, call handling — run from the most recently synced dataset.
The [$7,500 AI Operations Assessment](/audit) audits after-hours call handling, vaccination compliance, retention metrics, and route efficiency in weeks one and two. Voice agents with equine triage go live week three. Automated reminders, routing, and reactivation follow weeks four through six. Full coverage by month two. $50,000 value guarantee.
Our $7,500 AI Operations Assessment audits your after-hours capture, vaccination compliance, client retention, and practice manager workload. Two weeks. Every emergency call you are missing and every wellness visit that did not get scheduled — documented. $50,000 value guarantee.
Related Integrations