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Lead Capture

Lead Scoring & Triage

Help staff organize incoming enquiries using agreed service, location, and urgency criteria.

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Quick Answer

Lead Scoring & Triage help staff organize incoming enquiries using agreed service, location, and urgency criteria. We assess fit, access, and the operating baseline before agreeing scope and timing.

The Problem This Solves

Teams may need to sort requests across different services and service areas while ensuring urgent enquiries reach a person.

How It Works — Step by Step

1

New lead arrives (phone call, web form, email, or referral)

Action: Capture the request and available job, location, customer, and urgency details using agreed questions.

→ Staff can review the information and identify gaps.

2

A request meets an agreed escalation rule

Action: Alert the responsible person through a supported channel.

→ A person can review the request and decide how to respond.

3

A request is queued for follow-up

Action: Prepare an acknowledgement and record the request using the approved workflow.

→ Staff can track the request and confirm any response commitments.

4

Staff review the queue

Action: Allow a person to adjust the priority and contact or refer the customer where appropriate.

→ The team retains control of routing and customer communication.

Tools Used

  • CRM Integration
  • ElevenLabs Conversational AI
  • SMS
  • Email Automation
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Included in retainerWhen prioritized, this work can be included in the $8,000/month retainer. One partner owns the roadmap; a team builds and runs the work.

Questions About This Automation

How are requests prioritized?

The team defines the criteria using available information. Staff review the output, particularly when urgency or job value is uncertain.

What if the priority is wrong?

Staff can correct it and review the cause. The workflow should include a clear escalation and fallback process.

What results should we expect?

Response times and conversion depend on staffing, demand, and the quality of the information. Measure outcomes against your own baseline.

Ready to deploy Lead Scoring & Triage?

Get your Operations Scorecard, then book a 20-min call. We'll confirm this automation fits your setup and walk through exactly what deployment looks like for your business.

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