Scores inbound leads by job value, urgency, and fit. Routes high-value leads to the owner instantly, queues the rest.
Quick Answer
Lead Scoring & Triage scores inbound leads by job value, urgency, and fit. Routes high-value leads to the owner instantly, queues the rest. Ironback deploys this in 5-7 business days with a typical ROI of 5-12x within 60 days.
The Problem This Solves
All leads are treated equally: the $500 residential faucet repair gets the same response time as the $50,000 commercial boiler replacement. Owners waste time on low-value calls while high-value opportunities cool off in the queue. No system exists to prioritize leads by actual revenue potential.
How It Works — Step by Step
Action: AI evaluates lead signals: job type, equipment involved, property type (commercial vs. residential), urgency indicators, and customer history
→ Lead scored on a priority scale — A (high-value, urgent), B (solid opportunity), C (routine/low-value)
Action: Owner/sales lead notified immediately via text with full lead summary: estimated job value, equipment details, and recommended response
→ High-value leads get owner attention within 5 minutes — before competitors respond
Action: Automated acknowledgment sent to customer, lead queued for same-day follow-up by estimator or office staff
→ Solid leads get timely response without pulling the owner off a job
Action: Automated response with pricing guidance, service area confirmation, or referral to appropriate provider
→ Low-value inquiries handled efficiently — owner never interrupted
Questions About This Automation
Scoring model trained on your data: job type, equipment type, commercial vs. residential, new vs. existing customer, geographic location, and urgency signals. Accuracy improves over time as the system learns from your close/loss data.
Leads can be manually re-scored. The system also learns from overrides — if a 'residential faucet' inquiry turns into a $30K re-plumb, the scoring model adjusts for similar future leads.
Responding to high-value leads 5x faster improves close rates by 30-50%. If your average A-priority job is worth $15K-$75K and you close 2 additional jobs per month from faster response, that's $360K-$1.8M in annual revenue impact.
Book a free 30-minute call. We'll confirm this automation fits your setup and walk through exactly what deployment looks like for your business.