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Reputation Management

Review Request Automation

Sends a personalized Google review request within 2 hours of job completion — timed to catch customers at peak satisfaction, before they forget.

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Quick Answer

Review Request Automation sends a personalized Google review request within 2 hours of job completion — timed to catch customers at peak satisfaction, before they forget. Ironback deploys this in 24-48 hours with a typical ROI of 3-6x within 90 days.

3-6x within 90 daysTypical ROI
24-48 hoursDeploy time
3 toolsIntegrated
10 industriesSupported

The Problem This Solves

Trade businesses live and die by Google reviews, but fewer than 5% of satisfied customers leave one unprompted. Owners know they should ask but forget, feel awkward, or wait too long. Competitors with 200+ reviews dominate the local pack while your 35 reviews stagnate.

How It Works — Step by Step

1

Job marked complete in CRM or digital job form submitted

Action: System waits 1-2 hours (configurable), then sends personalized text: 'Thanks for choosing [Company]. How was the work today?'

Customer receives request at peak satisfaction — right after a successful job

2

Customer responds positively

Action: Direct link to Google review page sent immediately: 'We'd love it if you shared that on Google — here's the direct link'

One-tap review submission — no searching, no friction

3

Customer responds negatively or flags an issue

Action: Alert sent to owner/manager with customer details — private resolution before a public review

Unhappy customers get personal attention instead of leaving 1-star reviews

4

No response after 48 hours

Action: Single follow-up email with review link and brief thank-you message

Second-chance capture adds 10-15% more reviews without being pushy

Tools Used

  • CRM Integration
  • SMS
  • Email Automation
🛡️
Included in retainerThis automation is deployed as part of the Fractional AI Operations retainer. Setup, testing, monitoring, and optimization included.

Questions About This Automation

Won't this annoy customers?

Two messages maximum — one text and one follow-up email. Customers who just had a great experience are happy to help. The 1-2 hour delay ensures you're not asking while they're still at the job site.

How many reviews can we expect?

Average response rate is 15-25%. If you complete 40 jobs per month, expect 6-10 new Google reviews monthly. That's 72-120 new reviews per year — transformative for local search rankings.

What's the ROI?

Moving from 35 to 150+ Google reviews typically increases local search visibility by 40-60%. In niches where one new customer is worth $5K-$50K, even a modest increase in local search traffic generates significant revenue.

Ready to deploy Review Request Automation?

Book a free 30-minute call. We'll confirm this automation fits your setup and walk through exactly what deployment looks like for your business.

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