Identifies customers who haven't booked in 6+ months and runs targeted re-engagement campaigns based on their service history and seasonal needs.
Quick Answer
Customer Reactivation Campaigns identifies customers who haven't booked in 6+ months and runs targeted re-engagement campaigns based on their service history and seasonal needs. Ironback deploys this in 3-5 business days with a typical ROI of 8-15x within 90 days.
The Problem This Solves
Your CRM has hundreds of past customers who used you once or twice and never came back. They're not unhappy — they just forgot about you. Meanwhile, you're spending $200-$500 per new customer on marketing when reactivating a past customer costs almost nothing. Nobody has time to call through a list of 300 dormant accounts, and generic blast emails get ignored.
How It Works — Step by Step
Action: Customers segmented by last service type, equipment on file, geographic zone, and account value tier
→ Targeted reactivation lists — not a generic blast, but service-specific outreach
Action: Personalized email referencing their specific equipment and last service: 'Your [equipment] was last serviced [date]. Here's why now is the right time for [service type]'
→ 25-35% open rates vs. 8-12% for generic marketing emails
Action: Follow-up SMS with one-tap booking link and a limited-time reactivation offer specific to their equipment type
→ Friction-free booking path captures customers who intended to act but got distracted
Action: Report delivered: reactivation rate by segment, revenue recovered, cost per reactivation vs. new customer acquisition cost
→ Data-driven refinement — double down on segments that respond, adjust messaging for those that don't
Questions About This Automation
Win-back targets individual customers as they go dormant — one at a time, ongoing. Reactivation campaigns are batch operations against your entire dormant database, segmented by equipment type, season, and service history for maximum relevance.
Personalized, relevant outreach gets appreciated — not annoyed. Reminding someone their generator is due for annual service isn't spam, it's a service. Generic 'we miss you' emails are annoying. Equipment-specific reminders are valuable.
Reactivating 15-30 customers per quarter at $3K-$15K average job value generates $45K-$450K in recovered revenue. Customer acquisition cost for reactivation is $5-$15 vs. $200-$500 for a new customer.
Book a free 30-minute call. We'll confirm this automation fits your setup and walk through exactly what deployment looks like for your business.